Samsung recently launched Galaxy S25 series, which is loaded with several new AI features and AI innovations. The latest operating system, One UI 7, highlights the AI-based approach to improving productivity. Here are the Samsung Galaxy AI features that enhance users’ experience.
Now Brief: AI-Powered Daily Insights
Samsung introduced Now Brief, a feature that provides an overview of daily activities in a card-style interface. It includes real-time insights such as weather forecasts, energy levels, and activity tracking from Galaxy Watch or Galaxy Ring.
Now Bar: Lock Screen Shortcuts

Along with Now Brief, Now Bar is a lock screen shortcut that displays these insights in a scrollable format. Users can quickly check important updates without unlocking their devices. The Now Bar provides a fast look at its insights on the lock screen.
Both Now Brief and Now Bar AI features are run on Samsung’s Personal Data Engine, ensuring all data is stored locally on the device with no cloud integration.
AI Select: Samsung’s Version Of Circle To Search
AI Select enhances the user experience by allowing on-screen interactions without needing an internet connection. AI Select utilizes visual information to make AI-based recommendations, including Circle to Search. It can:
- Highlight text and activate Writing Assist for AI-powered suggestions
- Convert selected video segments into GIFs instantly
- Provide contextual information based on what’s displayed on the screen
This tool is available via the side panel, making it easy to access across different apps.
Conversational AI: Smarter Search Capabilities

Samsung’s Conversational AI enables users to search Settings or Gallery using natural language, either through text or voice commands. For example:
- Saying “My eyes are sore” opens the Blue Light Filter setting
- Searching for “Max’s red coat photo from last winter” finds the exact image in the Gallery
This AI-powered search is processed entirely on the device, ensuring user privacy.
Drawing Assist: Enhanced Sketch-to-Image Capabilities
The Drawing Assist tool now supports multimodal input, allowing users to:
- Add text prompts along with sketches to refine AI-generated images
- Create more detailed and personalized artwork
This upgrade is especially useful for designers and creatives who need help visualizing their ideas by making images from doodles or even text descriptions.
Galaxy AI Features For Camera And Video Editing
Samsung has introduced AI-powered enhancements for photo and video editing, making content creation more intuitive.
Personal Filter: Custom Image Adjustments
Users can select an existing photo, and AI will:
- Analyze color tone, saturation, and brightness
- Apply those settings to another image for a consistent look
This feature eliminates the need for manual adjustments, streamlining the editing process.
Smarter Video Recording With AI
Samsung’s AI now isolates moving and stationary objects in videos to apply separate noise reduction, resulting in improved clarity, especially in low-light conditions.
Audio Eraser: Advanced Sound Control
The Audio Eraser feature can analyze and isolate different sound sources in a video. Users can:
- Adjust the volume of specific sounds, such as voices, background noise, or music
- Reduce unwanted noise like traffic sounds while enhancing speech
This feature provides greater control over audio in video recordings, improving clarity and focus.
Conclusion
Samsung’s latest Galaxy AI features are a giant leap towards making smartphones more intuitive and user-friendly. With Now Brief giving real-time insights, AI Select making on-screen interactions better, and Conversational AI making searches easier, Samsung is redefining how we interact with our devices.
Photo and video editing has gotten even more advanced with Personal Filter, AI noise reduction, and Audio Eraser. Drawing Assist’s multimodal input makes digital drawing even smoother. Samsung isn’t just keeping up with innovation, it’s creating the future of smartphones. As AI progresses, Galaxy users will get even smarter and have more personalized experiences down the line with more AI features.
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